Brand Experience & Design

ConsenSys

ConsenSys

ConsenSys is a market-leading blockchain technology company. From developer tools to enterprise solutions, ConsenSys is building Ethereum blockchain infrastructure and applications for new economic systems that are more open, efficient, and secure.

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2018–2020

Brand Experience & Design
Brand Strategy
Creative Direction
Brand Identity
Design System

The Most Trusted Ethereum Blockchain Solutions

Project Overview

ConsenSys, founded in 2014,  is a complex organization, touching every aspect of blockchain technology.
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I joined in 2018 as the Creative Director and led the brand team on refining the identity, strategy, and messaging. Our focus was to remove the complexity around cryptocurrency, blockchain, and Ethereum while increasing awareness with ConsenSys and its products.

ConsenSys Enterprise Ethereum image

ConsenSys Masterbrand

Brand Elements

Our team focused on created unique, ownable artwork to showcase ConsenSys and it's products.


Custom generative artwork for products.

ConsenSys header image by Reza Ali.ConsenSys header image by Reza Ali.ConsenSys header image by Reza Ali.ConsenSys header image by Reza Ali.ConsenSys header image by Reza Ali.generative artwork example
ConsenSys type styles
ConsenSys color paletteConsenSys color palette
ConsenSys Central Banks and the Future of Digital Money coverConsenSys Central Banks and the Future of Digital Money page layoutConsenSys Defi report quote.ConsenSys data page layout

Spoke and Mesh Branding

Brands Supported
ConsenSys Codefi logo
Codefi
ConsenSys Diligence logo
Diligence
Infura logo
Infura
MetaMask logo
MetaMask
ConsenSys Quorum, JP Morgan
Quorum
ConsenSys Truffle logo
Truffle
ConsenSys Labs hero branding imageConsenSys Labs logo reveal
ConsenSys Labs logo t shirt designConsenSys Labs logo pattern

Additional identities for products.

ConsenSys Codefi logoBUIDL Network logoSobol logo design and graphic motifanimated sobol logo ConsenSys 1 million developers logoHelena predictive markets

Events and Experiences

Blockchain House SXSW 2019
Ethereal Summit NY 2019
Ethereal Virtual Summit NY 2020

The World in 2047
ConsenSys Ethereal Summit, Amber BaldetConsenSys Ethereal Summit, Joe LubinConsenSys Ethereal Summit, Joe Lubin 2020ConsenSys Ethereal Summit, Vitalik Buterin, 2020SXSW ConsenSys Blockchain House 2019, The Future of Media.SXSW ConsenSys Blockchain House 2019, The Future of Ethereum.SXSW ConsenSys Blockchain House 2019SXSW ConsenSys Blockchain House 2019 SignEthereal Tel Aviv ConsenSys Ethereal New York ConsenSys
Credits

Art Direction & Design - Shawn Lee
Brand Strategy & Design - Sarah Carlson
Animation - Dylan Dickey
Generative Artwork - Reza Ali
ConsenSys Design Team - Brand Design

Currently:
Open for
new opportunities

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