Brand Design. Visual Systems. Digital Experience

DocuSign

DocuSign

We pioneered the development of e-signature technology, and today DocuSign helps organizations connect and automate how they prepare, sign, act on, and manage agreements. In addition, our API enables embedding and connecting DocuSign with customers' websites, mobile apps, and custom workflows.

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2020

Brand Experience & Design
Design System

Turning brand guidelines into a scalable digital system

Project Overview

I transformed DocuSign's existing brand guidelines into a flexible digital platform for agencies, partners, and vendors.

The goal was to replace a static PDF-based resource with a more engaging, scalable, and self-service experience.

The Brand Platform is set to launch in 2021.

DocuSign hero image of a woman sitting at a desk.

Sample of previous Brand Guidelines pages.

DocuSign brand guidelines cover DocuSign brand guidelines overview.DocuSign brand guidelines color palette. DocuSign brand guidelines logo
DocuSign hero design options
DocuSign hero design options alt
DocuSign brand guidelines secondary color palette. DocuSign brand guidelines sample text styles for layout.DocuSign brand guidelines DS Indigo brand typeface

Sample interactivity on module

Logo

We have one logo that comes in two colors. Use the black logo on light backgrounds and the white logo on dark areas. Always take into an account or consideration the legibility of the logo in relation to size and contrast within the background colors.

DocuSign logo design, black
DocuSign logo page design
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